E-Newsletter - 4 Tips to Getting Them Read
Kendra Wright of MailMentum was recently featured in Rising Women magazine. Her article "E-Newsletters - 4 Tips to Getting Them Read," was published in the magazine's Internet Business column. The following is an excerpt from the article:
E-Newsletter - 4 Tips to Getting Them Read
Through trial and error we have found four useful tips to make email marketing more successful. If these four tips are followed, your email campaigns are more likely to be opened, ensuring more lead generation for your company.
1) Create a Punchy, Action-Oriented, or Time Restricted Email Subject
It is important to instill a sense of urgency or importance in your emails.. Consider the announcement, “You Are Invited to a Secret Sale Tomorrow from 3 p.m. - 6 p.m.” The reader feels special; they have been selected as part of an exclusive group. There is also a specific time and date range for the sale. The reader cannot put it off - they have to look now. Conversely, let’s say this company sends out the same email with a different subject line, “Summer Sale Offers Savings.” Everyone loves a bargain, but there is no sense of urgency or importance when viewing the email.
Remember the subject line in your email campaign is the first thing a reader sees. Make sure the first impression compels the reader to open the email.
Want to read more? Get the rest of the article here >>
E-Newsletter - 4 Tips to Getting Them Read
Through trial and error we have found four useful tips to make email marketing more successful. If these four tips are followed, your email campaigns are more likely to be opened, ensuring more lead generation for your company.
1) Create a Punchy, Action-Oriented, or Time Restricted Email Subject
It is important to instill a sense of urgency or importance in your emails.. Consider the announcement, “You Are Invited to a Secret Sale Tomorrow from 3 p.m. - 6 p.m.” The reader feels special; they have been selected as part of an exclusive group. There is also a specific time and date range for the sale. The reader cannot put it off - they have to look now. Conversely, let’s say this company sends out the same email with a different subject line, “Summer Sale Offers Savings.” Everyone loves a bargain, but there is no sense of urgency or importance when viewing the email.
Remember the subject line in your email campaign is the first thing a reader sees. Make sure the first impression compels the reader to open the email.
Want to read more? Get the rest of the article here >>
0 Comments:
Post a Comment
<< Home