How Do You Measure Up?

Customers often ask how their email campaign statistics compare to other customers. It can be helpful to compare how your campaigns are doing against others, so you can make changes if needed for optimal results. Here are the average statistics for all MailMentum customers:

• Our average percentage of emails opened is 31.94%.
• Our average percentage of people who click through to a link in the email is 5.70% (Note that this is based on the total number of email addresses in the campaign. If you calculate the click percent from only the ones opened, the number rises to 16.60%.)
• Our average percentage of bounces is 7.49%.

MailMentum gives you statistics on your campaign, so you can see how you measure up. Just log into your MailMentum account, and go to Reports to see how each of your campaigns have done. Is the number of people opening your emails a little low? Make sure your From and Subject lines are clear, enticing, and free of spammer words (like "free," for instance) and punctuation (!!).

Do your click-throughs to your website leave a bit to be desired? Make sure the links in your email are specific and enticing. Don't just link to your homepage; link to pages within your site, and tell your readers why they should visit them.

Start with a "clean," recent list, and you'll improve your bounce numbers, and we at MailMentum are doing everything we can to make sure your emails get through to where they're intended. Watch your numbers - and continue to refine your format accordingly, and you'll have the best shot at email marketing success!

Happy Emailing!
The Wright Strategies/MailMentum Team
info@wrightstrategies.com