New MailMentum Bounce and Exporting Features

At MailMentum, we're always trying to improve email marketing. We've recently added two new features that will make you more successful. First, we now allow you to export anyone who has opened or clicked in a campaign, and second, we've improved how we deal with bounced (undeliverable) messages.

With our new exporting feature, you can now export email addresses depending on how they reacted with your campaign. For instance, you can export anyone who opened your email or you can export only those who clicked a link in your email. You could add these people to a "hot" list in MailMentum for more frequent emailing if you like, or add them into another contact management program so you know who has expressed interest. To use this new feature, click the Export link next to the campaign (either from the main or Reports page) and select the email addresses you would like to export.

Now more people than ever will receive your emails, due to improving the intelligence of our bounce management system. Now we make a distinction between a "hard bounce" and a "soft bounce".

A hard bounce is one where the recipient does not exist or their domain name for their email address does not exist. This can happen for many different reasons, but is not always a permanent issue. To account for the fact that a hard bounce can be temporary, we don't automatically unsubscribe a recipient the first time this happens, but this address will show up as a bounce in your campaign statistics. Recipients will only be unsubscribed the third time this happens outside of two weeks from the original time the error occurred.

Any soft bounce is one where the email is returned due to a vacation autoresponse, a mailbox full, or over disk quota. These recipients will not be unsubscribed, but the address will still be reported as a bounce in the campaign statistics.

These two new features will help the most subscribers receive your email and help you get the most data from your email campaigns.

Happy Emailing!
The MailMentum Team
info@mailmentum.com