8 Tips to Growing Your Email List

Why should you send an email campaign? Why not!

Unlike the time and expense of print, email is a quick, easy, and effective way to share information with customers.

You shouldn't wait until you have lots of news. The best emails are short, punchy, and have a clear call to action with a link to more information on the company website.

Of course, you need to make sure you have collected customer email addresses so you can share your news. Here are some tips to accelerate your list building efforts:

Build a List Online

1. Allow signups on company website
The best place to collect email addresses and permission is on the company website! People on the site are predisposed to receive information electronically, so email is the perfect mechanism for them. To increase email address sign-ups businesses must include a signup box on the home page. A link to sign up or a signup box on another page will not work. MailMentum makes it easy!

2. Add "join our mailing list" link to all emails
Add a "join our mailing list" link in the signature of every email sent to clients, business associates, friends, and family. The link should go on the home page, where the signup box is prominently displayed (as outlined in step 1).

3. Create a "forward to a friend" link
When sending a campaign using MailMentum, a "forward to a friend" link appears at the bottom of the email. Draw extra attention to this link by pointing it out in the text of the email. As the email gets passed along, they can join the list. What an easy way to grow email marketing efforts!

Don't Forget about Offline Efforts

Businesses must make sure company employees thinks of gathering email addresses at every opportunity.

4. Have a guest book in your office or store
Include an enticing offer, like email-only sales promos or a drawing, to increase signups.

5. Offer a sign up at tradeshows or other events

6. Make sure your web address and invitation to join your list is on all printed materials, including invoices, statements, brochures, coupons, etc.

7. Add it to other marketing efforts like advertisements

8. Ask on customer service, sales, and technical support calls

If you use these tips, we think you’ll be so surprised at how fast your email list grows!

We're Serving Up Emails 5 Times Faster

Over the weekend, our technical team beefed up our email servers to accomodate MailMentum's growth. And the result is beyond our highest hopes. Emails are now going out five times faster than before. Enjoy our new even speedier service!

What was the rest of our team doing while our techies were hard at work? Our creative and marketing team spent the weekend at South by Southwest, an annual gathering of some of the most creative minds on the Web. We are learning a lot that will help us serve our customers and make MailMentum even better.

Get Creative With MailMentum's Email Templates!

Communicate better with your customers with creative email marketing.

MailMentum is the easiest and most cost-effective way to create fantastic, professional-looking email campaigns in a matter of minutes!

With nearly 50 colorful, fun and exciting email templates to choose from, Mailmentum allows you to create a memorable campaign to send to your customers. You can choose from design categories such as: Business, Newsletters, Promotions, Holidays, Seasonal and more!

You can even add a border to your design and color match your logo. The possibilities are endless, and it's so easy to get started.

Stuck in a rut? Get out of it with a fresh look! Impress your customers with an email that "wows!" We've just added more new templates to keep your creative juices flowing, so log in to MailMentum and try them out today!

Custom Template Designs
It gets better—we also offer a Custom Email Template design service! For only $399 (that's $100 less than most of our competitors!) our professional graphic design team will put together a couple different designs for you to choose from, and after you pick a winner, you'll have a highly creative and professional email template to send all your communications on. It'll have your logo, your colors, your graphics...it'll be one of a kind!

Contact us today about a custom template!