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MailMentum was founded by the principals of Wright Strategies, a web agency that knew firsthand the success frustrations of email marketing. They had seen that their most successful customers in any industry had one thing in common - they communicated with their prospects and customers on an ongoing basis.
Searching for an email marketing tool to recommend to its clients, they were disappointed with confusing email
marketing websites and cumbersome and expensive email marketing programs (most which locked you into monthly rates, whether or not you used the product!). So Wright Strategies decided to
make the world of email marketing a better place
– for them and other growing businesses destined to follow.
”We knew we could create a better product,“
said CEO of MailMentum, Kendra Wright.
”But more importantly, we knew we could make it easier and more accessible to
small businesses, which need the service the most.“
And businesses were asking for just that! According to a recent
survey by Arial Software, many business owners planned on increasing email
marketing. In the survey of over 120 business owners,
seventy-six percent
of those questioned reported they are planning on
increasing email marketing
in the upcoming year.
MailMentum focused on creating an email marketing tool designed
specifically for small businesses. The outcome—an easy to use tool to create,
send, and manage permission-based email campaigns.
MailMentum lets business owners
build database lists,
upload email campaigns,
send campaigns, and even
track results
from a browser. No need for a know-it-all ”IT“ guy or an unwieldy database. At
MailMentum, our motto is ”If you can order items off the Internet, you can use
MailMentum.“ With MailMentum, keeping in touch with customers is made easy and
free email marketing tips offer customers a way to stay on top of trends and
best practices.
Late in 2003, MailMentum sent out its inaugural email campaign
”Click!“, an email newsletter for
Wright Strategies. Now, every small business owner, from the mom and
pop with the deli to an entrepreneur with a growing business, can go to
www.mailmentum.com and
send out email marketing campaigns, specials, and
e-newsletters…easily and inexpensively.
”My strength is in graphic design, but I wanted an easy way to
send out attractive email marketing messages for our clients,“
said Jeremy Emerson, Creative Director at Wright Strategies.
”…MailMentum is simple to use, gives me all the features I need, and is a great
value.“
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