Email Marketing
Using MailMentum
Email Lists
Campaigns
Reporting Results
Administration
Email Marketing
What is SPAM?
"Spam" is unsolicited email. You are spamming when you send
someone email they did not request or did not sign up for. (Also see
"Permission Marketing.")
Are you spamming? You can help to ensure your compliance by
ensuring the following:
| 1. |
You send email only to those who have
requested to receive it. |
| 2. |
You do not use purchased lists of ANY kind. |
| 3. |
You do not send to
distribution lists that forward your email to a variety of email addresses. |
| 4. |
You use your valid email "originating"
address. |
| 5. |
Your subject line does not contain false or
misleading information. Be true to your content. |
| 6. |
You have a working unsubscribe link in your
email. |
| |
|
| |
For more information on spam policies, please refer to
Coalition Against Unsolicited Email website at
www.cauce.org or contact MailMentum at
info@mailmentum.com.
Back to Top
|
What is Permission Marketing?
Permission marketing (also referred to as "opt-in marketing") is the marketing
of your product to customers or prospects that have authorized you to do so.
Back to Top
What is MailMentum's Privacy Policy?
We are committed first and foremost to our customers, with the utmost focus on
our customers' security and privacy. We will never share your customer
information for any reason. You may view our Privacy
Policy here.
Back to Top
Can I use rented or
purchased lists?
No. This is in violation of anti-spam practices by enabling email to be sent to
recipients who have not requested to receive such email (spamming). You may use
email lists that you have generated on your website or via other means when it
contains only people who have requested to receive information from you.
Back to Top
Why should I do email marketing?
Email marketing is a powerful way to generate leads and traffic to your site.
Despite recent legislations that discourage mass email or "SPAM" campaigns,
email marketing remains the #1 choice for marketers as a way to develop and
maintain relationships with customers and potential customers. According to a
2003 UCLA Internet Study, email continues to be the most used application by
computer users and the fastest growing area of computer use. With such amazing
presence, the opportunities for marketing products online are enormous. The
time to deliver email marketing is typically much shorter than traditional
paper-intensive campaigns… And, much less expensive! Bottom line, it is fast,
inexpensive, gets great exposure, AND it gets results!
Back to Top
Using MailMentum
What are the computer
requirements to use your application?
MailMentum is an internet-based application that does not require any downloads
or installations. To use MailMentum, you will need:
-
An internet connection (56k dial-up or faster)
-
A computer to with:
- PC with Windows 98, NT 4.0, 2000, or XP
- MAC OS 9.x or X
-
An internet browser
- Internet Explorer 5.0 or higher
- Netscape 6.0 or higher
Back to Top
Can I try MailMentum
before I purchase anything?
Yes! You can sign up for a free MailMentum account,
giving you the ability to send up to 1,000 emails at no cost! You'll have
access to all MailMentum's features, allowing you to create, send, and report
on your campaigns. Sign up here!
Back to Top
How long does it take to
set up my MailMentum account?
Setting up your MailMentum account is simple and fast. It takes less than 3
minutes! In no time, you can start creating, initiating and tracking email
campaigns! Sign up now!
Back to Top
What does it cost?
It is FREE to create, launch and track your first 100 MailMentum emails.
After that, our reasonable pricing policy applies.
Back to Top
Email Lists
Is there a limit to the
number of email addresses to which I can send my campaigns?
MailMentum allows you to store and send to an unlimited number of email
addresses. Your account and email information is stored in MailMentum's secure
database, which supports mass data storage while keeping each customer's data
separated from one another.
Back to Top
Who can see my email
lists?
MailMentum utilizes both system and process controls to ensure that your
campaign and account data is secure. You data will never be visible to or
shared with other MailMentum customers and we are committed to maintaining the
utmost privacy of your account information. For more information on the
MailMentum privacy policies, refer to our Privacy
Statement here.
Back to Top
Campaigns
What is a template? And,
how do I know which one to use?
You can either use our pre-built templates or you can create a template for
your campaigns. Once you create a template, it will be available to you each
time you log into MailMentum. You can store as many templates as you like in
MailMentum.
Back to Top
How many messages can I
send per month?
As many as you want! MailMentum supports an unlimited number of campaigns and
email sends. For large email campaigns, we encourage you to check out our
Anti Spam Policy to ensure you are compliant with regulations and have
the highest success rate with your campaign.
Back to Top
Reporting Results
What are Open Rates, Click
Through Rates, and Subscribe/Unsubscribe Rates?
Open rates indicate of how many recipients open your email.
Click Through Rates reflect the number of times recipients
click on the links you include in your campaign. Clicks indicate that attention
is given to your campaign and they are pursuing the information you have
provided.
Subscribe rates are the rates at which you see subscribers
joining your list. Conversely, unsubscribe rates are the rates at which you see
subscribers opt-out of you list.
Back to Top
How can I increase my
campaign's Open Rates?
Here are some top tips on how to maximize the chances that your email
recipients will open your campaign:
| |
Target your subject line
Make it appeal to your audience, keep it concise, and make
it accurate. You want to encourage your audience, set expectations and satisfy
their interests. To encourage return reads, don't ever misspresent your conent.
|
| |
Timing can be key
Getting the attention of your audience can be a matter of
when they get your messages. Marketing statistics site best open rates are
achieved mid-day, on Tuesday's and/or Wednesday's.
|
| |
Review your Lists Value
Review your list to ensure your recipients are true targets
of your campaign.
Back to Top
|
How can I raise my click
through rates?
| |
Ensure you include a "Call-to-action"
What are you leading your reader to do? Make sure your ques
are clear and strong enough. |
| |
Keep it simple, and leading
Lead the reader to seek more information, and don't provide
all details and information at once. |
| |
Be straight
Make sure you deliver what your subject line promised.
You'll be rewarded with future reads and forwards-to-a-friend.
Back to Top
|
How can I lower my
un-subscribe and opt-out rates?
| |
Review your unsubscribe rates with an eye on 'why'
Are you losing your target audience or simply an audience? Ensure you are
receiving subscribes to more-than-offset your unsubscribes, using lessons
learned to subscribe relevant subscribers.
Losing more than .5% of your subscribers per month may be a red
flag that you are either not targeting your audience appropriately or you are
not delivering messages properly or of value to your audience. Take a look at
your campaign and adjust.
Back to Top
|
Administration
What
is your return policy?
We want you to be thrilled with your email marketing campaigns.
MailMentum offers refunds on failed campaigns. In other words, if your email
does not go out to all recipients within 24 hours of your scheduled campaign,
we will give you a full refund. If it only goes out to partial recipients, we
will give you refund for the part that did not receive your campaign.
Back to Top
FAQ Disclaimer and Updates
MailMentum reserves the right to update this FAQ document as
needed.
Any questions regarding this document or its content may be directed to
MailMentum at info@mailmentum.com.
Back to Top