Eight Tips to Growing Your Email List

Why send an email campaign? Why not! Unlike the time and expense of print, email is a quick, easy, and effective way to share news with customers. Businesses should not wait until they have lots of news. The best emails are short, punchy, and have a clear call to action with a link to more information on the company website. Growing businesses use email marketing to send out new product announcements, sales promotions, company news, and more.

Here are some tips to accelerate list building efforts:

Build a List Online

	Allow signups on company website
	The best place to collect email addresses and permission is on the company website! People on the site are predisposed to receive information electronically, so email is the perfect mechanism for them. To increase email address sign-ups businesses must include a signup box on the home page. A link to sign up or a signup box on another page will not work. MailMentum makes it easy!
	Add "join our mailing list" link to all emails
	Add a "join our mailing list" link in the signature of every email sent to clients, business associates, friends, and family. The link should go on the home page, where the signup box is prominently displayed (as outlined in step 1).
	Create a "forward to a friend" link
	When sending a campaign using MailMentum, a "forward to a friend" link appears at the bottom of the email. Draw extra attention to this link by pointing it out in the text of the email. As the email gets passed along, they can join the list. What an easy way to grow email marketing efforts!

Don't Forget about Offline Efforts

Businesses must make sure company employees thinks of gathering email addresses at every opportunity.

	Have a guest book in your office or store
	Include an enticing offer, like email-only sales promos or a drawing, to increase signups.
	Offer a sign up at tradeshows or other events
	Make sure your web address and invitation to join your list is on all printed materials, including invoices, statements, brochures, coupons, etc.
	Add it to other marketing efforts like advertisements
	Ask on customer service, sales, and technical support calls

If you use these tips, we think you’ll be so surprised at how fast your email list grows!

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