Monthly vs. Pay-Per-Campaign Plans

At first glance, it may seem preferable to pay as you go for your email marketing efforts.

But we want to tell you why you should pay monthly to send out unlimited campaigns.

We started out in the Web design business and quickly realized that across all industries, our clients were much more successful when they incorporated email campaigns into their marketing plans.

We signed our clients up for pay-per-email type email marketing programs. We liked the idea that our clients only paid for what they used, even if it did cost a little more per email. It was "clean," because we could say, "we spent $X and made $X in revenue on an email campaign."

But we have realized over time that we did not do our clients a service by encouraging them to pay per use. We were effectively telling them that sending out email infrequently was acceptable, yet we knew that our clients who sent out email on a monthly (or even more frequently) basis were more successful.

We know it is difficult to bite the bullet and pay monthly for email (or any other expense for that matter!). So we offer you a "pay per use" option... even though we don't recommend it. Feel free to use it once or twice, just to get your feet wet. But then please consider making email marketing a part of your ongoing monthly marketing budget.

Email marketing with MailMentum is inexpensive, easy, quick and trackable. If you pay monthly for email marketing, we bet you'll do it more often. And if you do it more often, we bet you'll be more successful.

Minimum effort and cost for maximum results - how can you go wrong with that?

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