"Spam" is unsolicited email. You are spamming when you send someone email they did not request or did not sign up for. (Also see "Permission Marketing.")

Are you spamming? You can help to ensure your compliance by ensuring the following:

1. Send email only to those who have requested to receive it.
2. Do not use purchased lists of ANY kind.
3. Do not send to distribution lists that forward your email to a variety of email addresses.
4. Use your valid email "originating" address.
5. Use a subject line that does not contain false or misleading information. Be true to your content.
6. Have a working unsubscribe link in your email.

For more information on spam policies, please refer to Coalition Against Unsolicited Email website at www.cauce.org or contact MailMentum at info@mailmentum.com.

Permission marketing (also referred to as "opt-in marketing") is the marketing of your product to customers or prospects that have authorized you to do so.

We are committed first and foremost to our customers, with the utmost focus on our customers' security and privacy. We will never share your customer information for any reason. You may view our Privacy Policy here.

No. This is in violation of anti-spam practices by enabling email to be sent to recipients who have not requested to receive such email (spamming). You may use email lists that you have generated on your website or via other means when it contains only people who have requested to receive information from you.

Email marketing is a powerful way to generate leads and traffic to your site. Despite legislations that discourage mass email or "SPAM" campaigns, email marketing remains the #1 choice for marketers as a way to develop and maintain relationships with customers and potential customers. The time to deliver email marketing is typically much shorter than traditional paper-intensive campaigns… And, much less expensive! Bottom line, it is fast, inexpensive, gets great exposure, AND it gets results!

What are the computer requirements to use your application?
MailMentum is an internet-based application that does not require any downloads or installations. To use MailMentum, you will need:

• An internet connection
• A computer with:
  - PC with Windows 98,XP, Vista, or Win7
  - MAC OS 9.x or 10.x
• An internet browser
  - Internet Explorer 6.0 or higher
  - Firefox 2.0 or higher

Yes! You can have a free MailMentum account, giving you the ability to send up to 100 emails at no cost! You'll have access to all MailMentum's features, allowing you to create, send, and report on your campaigns. Email us at info@mailmentum.com to sign up!

Setting up your MailMentum account is simple and fast. It takes less than three minutes! In no time, you can start creating, initiating and tracking email campaigns!

See our pricing policy for MailMentum’s flexible pricing model.

MailMentum allows you to store and send to an unlimited number of email addresses. Your account and email information is stored in MailMentum's secure database, which supports mass data storage while keeping each customer's data separated from one another.

MailMentum utilizes both system and process controls to ensure that your campaign and account data is secure. You data will never be visible to or shared with other MailMentum customers and we are committed to maintaining the utmost privacy of your account information. For more information on the MailMentum privacy policies, refer to our Privacy Statement here.

You can either use our pre-built templates or you can create a template for your campaigns. Once you create a template, it will be available to you each time you log into MailMentum. You can store as many templates as you like in MailMentum.

As many as you want! MailMentum supports an unlimited number of campaigns and email sends. For large email campaigns, we encourage you to check out our Anti Spam Policy to ensure you are compliant with regulations and have the highest success rate with your campaign.

Open rates indicate of how many recipients open your email.

Click through Rates reflect the number of times recipients click on the links you include in your campaign. Clicks indicate that attention is given to your campaign and they are pursuing the information you have provided.

Subscribe rates are the rates at which you see subscribers joining your list. Conversely, unsubscribe rates are the rates at which you see subscribers opt-out of you list.

Here are some top tips on how to maximize the chances that your email recipients will open your campaign:

Target your subject line.
Make it appeal to your audience, keep it concise, and make it accurate. You want to encourage your audience, set expectations and satisfy their interests. To encourage return reads, don't ever misrepresent your content.
Timing can be key.
Getting the attention of your audience can be a matter of when they get your messages. Marketing statistics cite best open rates are achieved mid-day on Tuesdays and/or Wednesdays.
Review your lists value.
Review your list to ensure your recipients are true targets of your campaign.

Ensure you include a call-to-action.
What do you want your reader to do? Make sure your cues are clear and strong.
Keep it simple, and leading.
Lead the reader to seek more information. Don't provide all details and information at once.
Be straight.
Make sure you deliver what your subject line promised. You'll be rewarded with future reads and forwards-to-a-friend.

Review your unsubscribe rates with an eye on why.
Are you losing your target audience or simply an audience? Ensure you are receiving subscribes to more-than-offset your unsubscribes, using lessons learned to subscribe relevant subscribers.

Losing more than .5% of your subscribers per month may be a red flag that you are either not targeting your audience appropriately or you are not delivering messages properly. Take a look at your campaigns and adjust.

We want you to be thrilled with your email marketing campaigns. MailMentum offers refunds on failed campaigns. In other words, if your email does not go out to all recipients within 24 hours of your scheduled campaign, we will give you a full refund. If it only goes out to partial recipients, we will give you refund for the part that did not receive your campaign.